Things I’ve written down

Notes on product design, strategy and the work behind them. Short, specific, and written after the project, not before.

LatestNo. 04

Ivan Kraskov on Building Spirixx and Better Design (on Kolekr, opens in a new tab)

How Spirixx was built as an NDA-first studio that helps startups improve conversions, measure design results and focus on business growth.

31 October 2026on Kolekr

In-House Product Designer vs Design Studio: What Year One Costs
What does a product designer cost vs a design agency or studio? Year-one figures for 5 markets, a 4-question decision test, and the hybrid route.
Hiring · Studio vs in-house
30 Oct 20268 min read
How Much Does a Product Design Audit Cost in 2026? (And Do You Need One Yet?)
What does a product design audit cost in 2026? Prices from $99 to $80,000, a 3-point test for whether you need one yet, and how to price it against ARR.
Pricing · Design audit
28 Oct 20267 min read
B2B SaaS and FinTech Onboarding Conversion Benchmarks for 2026
B2B SaaS conversion benchmarks for 2026: trial-to-paid by model, activation, FinTech onboarding and AI retention, plus which numbers matter at your stage.
Benchmarks · Conversion
26 Oct 20268 min read

I’m the strategic design leader who gets the business side. Let’s talk about your challenge.