Ivan Key

Full Stack Freelance Designer working with startups, small and big businesses to create clear experiences for their products and services that provide meaningful value to the people and meet business objectives

Done a lot

User Experience and Product Designer for 12+ years. I am happy to see how the projects created by me are growing successfully.

Proactive listener

Looking forward to knowing your story and help you design your vision. Strong empathy makes it easy for me to find convenient solutions.

Problem solver

Perfectly balance user and business needs to create delightful products. If you are faced with problems in the implementation of a project or cannot find an elegant solution, then I am always happy to overcome any difficulties.

Still curious

Chose to live in Kraków — one of the oldest cities in Poland with beautiful architecture and history. Still, an inspiring center of cultural and artistic life, where I started the first Russian Standup Comedy Events back in 2019.

Communication to define the Strategy

It all starts with understanding your audience's world and how the product/website/application can solve their problems. We will communicate and analyze the user experience a lot at this point for discovery. The more insights we get — the better strategy we build!

Define business and website goals
User experience (UX) research
Current market state
Fundamental assumptions
Clients personas
Client journey mapping
Global strategy

Design & Development Stage

I work in sprints to build a customized product/website/mobile application with an acceleration approach based on a defined strategy. Remember it is not a final result — it's a starting point for your business to grow, your launchpad to take off.

Running sprint workshops with owners
Design user interface screens
Building a better version possible
Effective content development
Customizing an acceleration approach
Going fast thanks to strategy
Pre-launch testing

MVP Launch & Perfomance Improving

Start collecting user data, fixing mistakes, and identifying improvement actions to grow your business. Set up experiments and improvement sprints with the development team. Nowadays you have to run to stay a strong performer!