Kraskov
Ivan
That question changed everything. It pushed me from graphic design into web development, then UX, and finally into product strategy. For 15 years, I’ve been chasing that same question across aerospace, banking, fintech, e-commerce, and health tech.
Now I’m a Design Team Lead and Senior Product Designer who doesn’t just create beautiful interfaces—I build systems that work for real businesses with real constraints.
Here’s what I’ve learned: the best design isn’t the prettiest. It’s the one that makes your users’ lives easier.
I’m involved from day one. Strategy sessions, user research, concept validation, design execution, and team leadership. I believe great design comes from understanding people—not just pixels.
My sweet spot? Balancing business goals with human needs. I design things that are useful, meaningful, and yes—they look great too.
The best work happens when smart people work together. I partner closely with product managers and stakeholders to align on what matters, then iterate based on real user feedback until we create something that actually moves the needle.
Whether I’m mentoring junior designers, partnering with PMs, or collaborating with engineers, I bring systems thinking to every project. I guide teams through ambiguity and turn complexity into clarity and impact.
With expertise across the full design lifecycle, I move seamlessly from user research and strategy to pixel-perfect execution. I understand the business side because I’ve lived it for 15 years.
My motivation comes from solving problems that matter. I connect every design decision to business outcomes and user value.
I don’t chase perfection—I chase meaningful work that creates real impact for real people.
I don’t just take briefs—I help you figure out what you should be building in the first place. I make your team more effective, your products more successful, and your users happier.